The quality of pork begins long before it reaches the consumer. It starts on the farm, with every decision regarding management, feeding, health, and animal welfare. Today, digitalization, data science, and artificial intelligence are transforming our understanding of pork production, enabling us to monitor thousands of variables and make more precise decisions than ever before. Sensors, data, and algorithms are becoming new tools for improving production and guaranteeing the final product's quality. Carlos Piñeiro, veterinarian and CEO of ADA, an international leader in innovation and data management in pork production, will discuss all of this.